a community of practitioners
I am a big believer in marketing yourself, and that does NOT have to be anything formal that the spa would have to approve of. Give out at least two business cards to new people every day. Get involved in your community. Attend networking meetings, civic group meetings, the free/cheap classes offered by the SBA at your local community college.
All that being said, if the spa requires you to stay on the property when you don't have clients, you are not an independent contractor. Control of schedule is one of the main criteria the IRS uses in determining who is an IC and who is an employee. Business take advantage of people that way all the time.
I employ ICs in my clinic and I do not make any attempt to control their schedule whatsoever. They all come and go as they please and my business is miraculously staffed whenever I need it to be. I do not expect people to hang around when they don't have clients.
50% for someone who has to pay their own taxes means you're actually getting less than 40% or even worse, depending on what tax bracket you're in. I'd be looking for another job.
Hello again, Shannon!
I had to go back and re-read your initial post and you did state you were an independent contractor. That's good, you should be able to do as you want. If anything, just run your idea's by the owner or manager for approval.
You may also want to mention:
1. You're the one with a great marketing game plan.
2. You're the one who is taking the initiative to put these ideas in motion without relying on them to do it for you (which they‟ll love you for.)
3. You're the one doing not only all of the marketing but the hands-on work as well.
4. You're the one bringing all or at least some of the supplies you‟ll need (table, linens, oil, etc.)
5. The more work that you generate, the more money they'll make! Remember, the vast majority of them are dying for a massage therapist to present them with idea's that you're going to present.
With all due respect to these business owners, 99% of them have no clue how to market themselves properly. They just use the same old, worn out traditional marketing methods that every other type of business uses with little or no results.
Again, run this by them and see what they have to say!
Kris, thank you! You've got that right....traditional, tired ideas that apparently are not working...
I work at a spa in an affluent seasonal town. I do have liberty to do some marketing of my own, such as taking my massage chair and placing it in front of the local Starbucks. We also have a chalk board outside our spa to advertise specials on massage. I also make an effort to meet with the clients of our stylists, nail tech, and beautician, to let them know me and my services.
Something else I have done is taken a job as a host at one of the local top restaurants, both to make a little extra during slow times, and to hand out business cards to the people I am seating. I have gotten a decent response from this.