a community of practitioners
I also use http://www.web-appointments.com for people to book their appointments and you can decide when to have the website send them a reminder email. When a person registers, the website saves their email and I also email all of the members too.
Obviously we don't use CraigsList anymore in the Therapy section, but the Health & Beauty seems to work pretty good with the students massage. It is suggested to create a massage coupon or banner with your dialog. Make sure your dialog matches your image with your business address and ph#. FaceBook can work well if you consistently publish fresh content.
We also have just created a new massage coupon website that may work well too. Its like creating your own massage website that is Search Engine friendly with your Google mapping and you can post as many words as you like to describe your talents. We can create a coupon for you or you can use your own. Your coupon is printable/downloadable for your customers to use freely along with open comments for your personal touch. These coupon images can also be used on your FB, Ning or wherever you choose.
Thank you kindly for your responses. :)
I realize that your post was from 2009, but I have to ask; how's it going for you now? Had I been a member here at that time, I would have told you to delegate that responsibility to your students. It's their clinic and they are the ones who need people on their tables. The first clinic booking is done by me. I invite all the licensed massage therapists I can accommodate for their valuable feedback to the student. In exchange for their time, they receive their first massage for free. But, what did you find is working for you? Just curious.