massage and bodywork professionals
a community of practitioners
An interactive forum for ABMP BizFit Live: "Successful Practice Workshop" attendees to share ideas and inspiration as we continue to enhance our practices!
Website: http://www.abmp.com/bizfit_workshop/
Members: 37
Latest Activity: Apr 26
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Comment by Stan Harris on December 9, 2011 at 12:52pm Hi everyone!
My employer is interested in doing a Groupon deal for reflexology and is giving me the option of particpating. The service will be deeply discounted and I will make very little money. The ad will run for two weeks and the coupon expires in six months. I'd like to know your experience with this marketing strategy. I'm new to this workplace and would appreciate your feedback on whether to participate; and if I do, how to make sure that all these coupon holders are not sent my way.I want to ensure that the coupon holders are distributed evenly amont the participating therapists. Thanks!
Comment by Gina L Treuter on October 28, 2011 at 2:04pm Welcome to our new members Wendell, Jill, Stan, Elaine, and Thelma!
@Stan - I'm so happy to hear you enjoyed the workshop! Congratulations on all of the exciting new steps you're taking to market and grow your practice - keep us posted!
Comment by Stan Harris on October 1, 2011 at 11:14am
Comment by Stan Harris on October 1, 2011 at 11:09am
Therapists from a record-breaking 8 different states came together to make the
Cherry Hill, NJ ABMP BizFit Workshop
an absolutely incredible experience!
Thanks to everyone for bringing (and sharing) your inspiration, creativity, and passion for what you do! The community that was created that day will motivate all of us as we continue to build our practices as active business owners. :-)
I look forward to hearing from you as you implement some new ideas!
Thanks for sharing your wonderful ideas, David!
I love the idea of "energetic marketing." Good for you to turn things around and bring clients to you when you've got a lull in your client flow - fantastic!
Comment by David Burrows on September 14, 2011 at 4:16pm
Comment by David Burrows on September 14, 2011 at 4:13pm I am working through the packet of things to do to be BizFit, and I appreciated the workshop. I do think a Niche is needed based on my marketing knowledge and am working on that, and there are hundred other little things to do. Because I work with the public doing chair massage a couple of times a week, I am interested in "coversational" marketing which determines if I am good fit for a particular chair massage client that I meet during my week. There are many factors involved in determining this fit. One basic one is whether or not they are looking for a massage therapist or not. I think "closing" people is a thing of the past. In this case, asking them to book a table appt., although no doubt people will disagree with me. I believe we have entered a social media relational era or marketing; and, based on my experiences with chair massage in a busy location with their is much walk in traffic, there is something to "energy marketing" I daresay. The other day after three hours of no one coming to my booth, and lots of people being around traffic-wise, I begin to imagine I was a healing fountain that people might notice take advantage of. Within minutes, I got a customer. She looked over at me standing quietly and pleasantly by my chair, her face lit up, and she walked over and got a chair massage for twenty minutes (five minutes before my shift ended). This phenomenon also happened last week when I applied the same idea. Standing by the chair looking ready, pleasant, and also turning on the energy is some type of, shall we say, "subtle," marketing.
If you do chair massage try it. Rather than reading a magazine when you are not busy, look ready to go, poised, and generate positive energy. See if your sales don't increase. It works for me.
The very best to everyone and their businesses this week.
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