a community of practitioners
The greatest referral source is the last customer who you worked on. If you did your job right they will enthusiasticaly tell everyone how awesome you were! Period. No other source will build you a bullet proof client base better than word of mouth. This comes from a LMT who has NEVER advertised and makes $160K with just his massage skills every year for year after year. 40 plus clients per week. Focus on therapeutic neuro-muscular massage...leave the fluff stuff to the hair salons and spas. People will return month after month for "therapy" but for "just" a massage they can afford to leave it out of their budget. !!!