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All Blog Posts Tagged 'marketing' (36)

2 non-negotiable ingredients for success

Anticipating a wildly successful future? Doing good work and being nice comes…


Added by Mark Volkmann on December 21, 2012 at 12:09pm — No Comments

Tips to Focus Your Marketing

After my recent post on The Worst Thing I Ever Did For My Massage Business, a fellow therapist asked me to elaborate on how I got my "in" with the large corporation in my town.

For starters, I didn't approach the company itself.  In fact, they already have a massage therapist on contract in their fitness center (offering…


Added by Cindy Iwlew on July 26, 2012 at 9:01am — No Comments

Create a Mobile Friendly Website

Notice how everyone is doing everything from their phones?  This includes visiting your massage website.  Is your website mobile friendly? 

Here's a video tutorial on how to create a mobile version of your website for FREE.  (There's also a paid version - very reasonably priced - if you prefer some of the extras like click-to-call and ad-free.)  Sure beats hiring a professional for $500+ to create a mobile site for…


Added by Cindy Iwlew on June 22, 2012 at 7:34am — No Comments

Learn How to Customize Marketing Posters

Last week I shared 6 Free Marketing Posters for you to use on your website and Facebook page.  While the photos look fine on their own, I've left some space in some of them for you to add your own contact information. 

To do this, you will first need some type of imaging software.  There's a great site where you can download free software: …


Added by Cindy Iwlew on May 23, 2012 at 8:01am — No Comments

Powerful Ways to Show Appreciation to Your Clients

This recent blog post from Massage Table Outlet about the value of connections got me thinking how important it is to connect with our clients.  A great way to do this is to show appreciation to them.  After all, if it weren't for our clients, where would we be?

Here's a few simple…


Added by Cindy Iwlew on May 21, 2012 at 9:37am — No Comments

6 Free Marketing Posters

According to my recent poll, many of you are interested in seeing ready made marketing materials here.  So I've made some pics for you to use on your website and Facebook pages.  
Some of these have space available so you can easily add your own contact info.  I've included the font style used so you can keep a uniform look when you add your own contact info.  (If you don't know how to do that, and want to learn - stay tuned! There will be a blog post coming soon showing you…

Added by Cindy Iwlew on May 16, 2012 at 9:11am — 3 Comments

Set Yourself Apart From the Competition

If you're in an area that is saturated with massage therapists, it's important to set yourself apart from your competition.  There's a few simple ways you can do this.

  • Offer a unique technique.  

    Rather than market it as the modality, present it as a solution to your client's problem.

    There are so many different techniques out there - find something that intrigues you that no one else is doing in your area.
  • Position…

Added by Cindy Iwlew on May 16, 2012 at 9:08am — No Comments

How to Create a Free Commercial for Your Massage Website

Have you ever heard of Animoto?   It's a cool little site where you can take video clips and pictures - add text & music - to create a free 30 second video.

It's a great tool to create a commercial about your massage practice to add to your website.  It's fairly simple - after creating an account and logging in, you can choose your pictures from several different sources including your Facebook account.  Add any text you…


Added by Cindy Iwlew on May 7, 2012 at 9:34am — 4 Comments

10 Minute Tasks to Drive Your Massage Business Forward

You're busy.  I get that. 

You may think you don't have time to do marketing or other things to help your business.  But here's a list of things you can do to help your business - and can each be done in less than 10 minutes. 

Do you have 10 minutes today to work on building your massage business?  Let's get started!

  • Send out a postcard to clients you haven't seen in more than 3 months.
  • Email this…

Added by Cindy Iwlew on May 2, 2012 at 6:39am — No Comments

Google Personal Search

Have you noticed that when you search for yourself on Google, your site is pretty high up on the list?  Google customizes our search results when we are signed in to any Google account.  Sites you have visited often will appear higher in the search results. 

It used to be the easiest way to turn off that personal search was to type in &pws=0 at the end of the URL search results.  This turns off the personal search results and will show you…


Added by Cindy Iwlew on April 24, 2012 at 9:28am — No Comments

When Good Websites Go Bad / Part 1

You can have a beautiful design to your website, but if you do the following with content - you might have a website that has gone bad.

The following is a list of common mistakes.  Berin Iwlew (co-owner and chief software architect of Bodywork Buddy) has also weighed in on this article, as he is the web expert.  Me?…

Added by Cindy Iwlew on April 18, 2012 at 6:48am — No Comments

Do you want to get new clients without spending an arm & a leg?

As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn't cost an arm and a leg.

Then I ask them the dreaded question,

"WHY do you need new clients?"…


Added by Irene Diamond, RT on February 28, 2012 at 7:00pm — No Comments

Myofascial Release Marketing

I just completed posting another dozen or so new therapists listings to the Myofascial Release and Bodyworker Practitioner Directory. (sidebar: If you have not signed up for this free directory, what are you waiting for?) As I enter information for therapists and practices literally from around the world I am struck with the wide variety of training these therapists possess. I was trained in myofascial release in a sheltered world of thought. I had heard of other trainings but was told that…


Added by Walt Fritz, PT on February 22, 2012 at 12:09pm — 4 Comments

Using the Evidence to Promote Your Practice

These days it's not difficult to find sources for massage therapy (MT) research information. Pop in on FaceBook and many practices have their own page. Several of them post research articles as a way to promote MT and don't mind sharing (like mine).  Maybe we should define what a research article is. A research article has been…


Added by Robin Byler Thomas on January 23, 2012 at 8:30pm — No Comments

E-mail Etiquette 101

I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam.

I have a good spam filter on all my email accounts, so basically most of those trashy emails advising you on how to enlarge your anatomy, how to collect the $40 million that the dead person in Nigeria has left…


Added by Laura Allen on January 17, 2012 at 9:33am — No Comments

The first thousand. . .

I recently posted the last of my flyers from a box of 1,000.  As mentioned earlier in my blog,, I am a huge fan of having flyers as a component of any massage marketing campaign.  The flyers, with four pull-tabs each, went up on signposts around Lake Merritt, in every Starbucks in the East Bay, at Berkeley and Oakland Whole Foods, and just about everywhere else that I frequent.


So now I would like to report on the… Continue

Added by Ezekiel OBrien on September 10, 2011 at 11:04pm — No Comments

Massage Marketing: 4 Steps to Creating Irresistable Testimonials

Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her website. If there are testimonials I read them. “Oh,” I think, “she helps people with the same problem I have.”

How do you create great testimonials?

1. Ask! When a client tells you, “My legs and…


Added by Diana Moore on July 13, 2011 at 2:54pm — 3 Comments

Yelp's cpc advertising.

Yelps advertising department will come calling as soon as you garner a handful of reviews.  The ad package they will try to sell you is a long-term contract at 300-1000 dollars per month.  The package will guarantee a certain amount of featured impressions and extra features like a slide show for your business…


Added by Ezekiel OBrien on May 6, 2011 at 2:00pm — 2 Comments

On Yelp and reviews. is a user-powered social networking review site with an aggressive filter.  Consumers trust Yelp because of the quality and the authenticity of the filtered reviews.  If you have questions about Yelp, they have a great FAQ’s for business owner's list …


Added by Ezekiel OBrien on April 29, 2011 at 7:00pm — No Comments

The flier game: Getting and keeping your fliers up

(A follow up to my post on how to make an effective flier from my new project



Now that you have a flier artfully presenting your massage business to the world, the next step is getting it posted and having it stay up. To assist in this goal I suggest you invest in roll of Scotch mounting

tape, steel your perseverance,…

Added by Ezekiel OBrien on April 26, 2011 at 9:30pm — No Comments

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