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All Blog Posts Tagged 'marketing' (26)

2 non-negotiable ingredients for success

Anticipating a wildly successful future? Doing good work and being nice comes…


Added by Mark Volkmann on December 21, 2012 at 12:09pm — No Comments

Do you want to get new clients without spending an arm & a leg?

As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn't cost an arm and a leg.

Then I ask them the dreaded question,

"WHY do you need new clients?"…


Added by Irene Diamond, RT on February 28, 2012 at 7:00pm — No Comments

Myofascial Release Marketing

I just completed posting another dozen or so new therapists listings to the Myofascial Release and Bodyworker Practitioner Directory. (sidebar: If you have not signed up for this free directory, what are you waiting for?) As I enter information for therapists and practices literally from around the world I am struck with the wide variety of training these therapists possess. I was trained in myofascial release in a sheltered world of thought. I had heard of other trainings but was told that…


Added by Walt Fritz, PT on February 22, 2012 at 12:09pm — 4 Comments

Using the Evidence to Promote Your Practice

These days it's not difficult to find sources for massage therapy (MT) research information. Pop in on FaceBook and many practices have their own page. Several of them post research articles as a way to promote MT and don't mind sharing (like mine).  Maybe we should define what a research article is. A research article has been…


Added by Robin Byler Thomas on January 23, 2012 at 8:30pm — No Comments

E-mail Etiquette 101

I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam.

I have a good spam filter on all my email accounts, so basically most of those trashy emails advising you on how to enlarge your anatomy, how to collect the $40 million that the dead person in Nigeria has left…


Added by Laura Allen on January 17, 2012 at 9:33am — No Comments

The first thousand. . .

I recently posted the last of my flyers from a box of 1,000.  As mentioned earlier in my blog,, I am a huge fan of having flyers as a component of any massage marketing campaign.  The flyers, with four pull-tabs each, went up on signposts around Lake Merritt, in every Starbucks in the East Bay, at Berkeley and Oakland Whole Foods, and just about everywhere else that I frequent.


So now I would like to report on the… Continue

Added by Ezekiel OBrien on September 10, 2011 at 11:04pm — No Comments

Massage Marketing: 4 Steps to Creating Irresistable Testimonials

Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her website. If there are testimonials I read them. “Oh,” I think, “she helps people with the same problem I have.”

How do you create great testimonials?

1. Ask! When a client tells you, “My legs and…


Added by Diana Moore on July 13, 2011 at 2:54pm — 3 Comments

Yelp's cpc advertising.

Yelps advertising department will come calling as soon as you garner a handful of reviews.  The ad package they will try to sell you is a long-term contract at 300-1000 dollars per month.  The package will guarantee a certain amount of featured impressions and extra features like a slide show for your business…


Added by Ezekiel OBrien on May 6, 2011 at 2:00pm — 2 Comments

On Yelp and reviews. is a user-powered social networking review site with an aggressive filter.  Consumers trust Yelp because of the quality and the authenticity of the filtered reviews.  If you have questions about Yelp, they have a great FAQ’s for business owner's list …


Added by Ezekiel OBrien on April 29, 2011 at 7:00pm — No Comments

The flier game: Getting and keeping your fliers up

(A follow up to my post on how to make an effective flier from my new project



Now that you have a flier artfully presenting your massage business to the world, the next step is getting it posted and having it stay up. To assist in this goal I suggest you invest in roll of Scotch mounting

tape, steel your perseverance,…

Added by Ezekiel OBrien on April 26, 2011 at 9:30pm — No Comments

Old school marketing I like.

        Massage therapy business blogs make much of social media such as Twitter and Facebook as the place to focus your massage marketing efforts.  This coverage is deeply deserved, however it is imperative to not give up on…


Added by Ezekiel OBrien on April 25, 2011 at 11:46pm — No Comments

10 Ways to Create Winning Ads

There are so many avenues of advertising to choose from nowadays, print, web, texting, TV, radio – the list is long and varied. The trick is to choose the right medium, have the right message and to make sure that your ROI – return on investment – is appropriate. Most business do not have the amount of money it takes to do image building advertising, which is advertising just for the sake of getting your company’s name out there. So make sure that you have an excellent call to action within a… Continue

Added by Shelene Taylor on November 12, 2010 at 3:00pm — 1 Comment

Massage Therapists: Marketing and Building Your Practice

When you graduate from massage school and pass your certification exams, you are finally ready to join other massage therapists out in the world of spas, chiropractors' offices, cruise ships, or in your very own practice. But as a novice, you need to make a name for yourself with effective marketing practices. As a beginner, it can be confusing to understand best practices about marketing and massage, but if you follow some tried and true methods, you will be able to maintain integrity while… Continue

Added by Laurie Craig on November 5, 2010 at 11:32am — 1 Comment

How Your Brand Affects Your Business

Branding is an important element for your business; it is the image that you present to the world. What type of image do you intend to present – a serious therapeutic and medically oriented style, more laid back and relaxed or perhaps elegant and elite? You can develop your brand from your business vision, your archetype style or just refine your current style into something more cohesive, definable and polished.

Whether you realize it or not your…


Added by Shelene Taylor on November 2, 2010 at 1:00pm — No Comments

8 Low and No Cost Ways to Market to Your Community

One quick way to add to your client database is go around to the businesses surrounding you and introduce yourself and offer a special rate to everyone that works there, or perhaps free aromatherapy with their sessions.

External marketing strategies to introduce your business to your community.…


Added by Shelene Taylor on October 5, 2010 at 7:56am — No Comments

Massage Business or.........?


I'm curious…with massage clients, how big a percentage is the physical massage in relation to your massage session, or, to the bigger picture of your massage business?

I can say 100%. Everything I do leads to the end result; a massage that is specific to what the client wants and providing an excellent massage.

I can also say about 10%. As an ‘in-home massage specialist’, I have the time to communicate a…


Added by Las Vegas Massage In Summerlin on July 20, 2010 at 12:13pm — 6 Comments

New Massage Business Cards

Hey everybody,

We've got new business card designs! You can check out the dozens of business cards especially designed just for massage therapists, reflexologists, Reiki practitioners and other bodyworkers at our website. We also have beautifully-designed gift certificates, brochures and newsletters.

Along with our products, there are lots of free practice-building articles and blog entries that can help you with your business and marketing challenges.

We've been in… Continue

Added by Diana Moore on June 17, 2010 at 1:28pm — No Comments

Massage Franchises: Taking the Discussion Further

First off, I would like to thank my wife, Ivy, for letting me hijack her blog post this week!

I recently read the Massage & Bodywork article, “Massage Franchises: The Impact on the Profession” (twice, in fact). Even though I felt the article was fairly slanted, I will withhold my feelings about massage franchises for the purposes of this discussion. As a marketer, I just feel there is so much more to say on how franchises will affect the market of massage therapy, and what… Continue

Added by Ivy Hultquist on March 15, 2010 at 7:00am — 23 Comments

Building a Massage Practice by Connecting through Consultations.

One of the most important pieces of building a successful massage practice is to connect with your clients in a way that builds trust, comfort, and healing. Creating an atmosphere of trust and healing requires that we be good listeners both in the literal sense, as well as with our hands. This starts with the first encounter and is crucial to develop during the first session.

Rather then rushing into the first massage, I suggest taking between 30-45 minutes to do a consultation with… Continue

Added by Jim Spears on March 4, 2010 at 7:35am — 2 Comments

The Power of an Online Presence

Having a website is one of the most effective external marketing methods that one can use in developing a massage practice. Marketing online offers several advantages over other forms of advertising. These include:

1. Low Cost - The annual cost of developing and maintaining a website can be as low as $250. Compare this to other forms of advertising such as running ads in phonebooks, local papers, and magazines. Print ads will often run over $100 a month.

2. Volume of People… Continue

Added by Jim Spears on February 17, 2010 at 11:30am — 4 Comments

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