a community of practitioners
Anticipating a wildly successful future? Doing good work and being nice comes…Continue
Added by Mark Volkmann on December 21, 2012 at 12:09pm — No Comments
As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn't cost an arm and a leg.
Then I ask them the dreaded question,
"WHY do you need new clients?"…
Added by Irene Diamond, RT on February 28, 2012 at 7:00pm — No Comments
I just completed posting another dozen or so new therapists listings to the Myofascial Release and Bodyworker Practitioner Directory. (sidebar: If you have not signed up for this free directory, what are you waiting for?) As I enter information for therapists and practices literally from around the world I am struck with the wide variety of training these therapists possess. I was trained in myofascial release in a sheltered world of thought. I had heard of other trainings but was told that…Continue
These days it's not difficult to find sources for massage therapy (MT) research information. Pop in on FaceBook and many practices have their own page. Several of them post research articles as a way to promote MT and don't mind sharing (like mine). Maybe we should define what a research article is. A research article has been…Continue
Added by Robin Byler Thomas on January 23, 2012 at 8:30pm — No Comments
I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam.
I have a good spam filter on all my email accounts, so basically most of those trashy emails advising you on how to enlarge your anatomy, how to collect the $40 million that the dead person in Nigeria has left…Continue
Added by Laura Allen on January 17, 2012 at 9:33am — No Comments
Added by Ezekiel OBrien on September 10, 2011 at 11:04pm — No Comments
How do you create great testimonials?
1. Ask! When a client tells you, “My legs and…Continue
Yelp’s advertising department will come calling as soon as you garner a handful of reviews. The ad package they will try to sell you is a long-term contract at 300-1000 dollars per month. The package will guarantee a certain amount of featured impressions and extra features like a slide show for your business…Continue
Yelp.com is a user-powered social networking review site with an aggressive filter. Consumers trust Yelp because of the quality and the authenticity of the filtered reviews. If you have questions about Yelp, they have a great FAQ’s for business owner's list …Continue
Added by Ezekiel OBrien on April 29, 2011 at 7:00pm — No Comments
(A follow up to my post on how to make an effective flier from my new project sfmassagecoach.com)
ContinueNow that you have a flier artfully presenting your massage business to the world, the next step is getting it posted and having it stay up. To assist in this goal I suggest you invest in roll of Scotch mounting
tape, steel your perseverance,…
Added by Ezekiel OBrien on April 26, 2011 at 9:30pm — No Comments
Massage therapy business blogs make much of social media such as Twitter and Facebook as the place to focus your massage marketing efforts. This coverage is deeply deserved, however it is imperative to not give up on…Continue
Added by Ezekiel OBrien on April 25, 2011 at 11:46pm — No Comments
Branding is an important element for your business; it is the image that you present to the world. What type of image do you intend to present – a serious therapeutic and medically oriented style, more laid back and relaxed or perhaps elegant and elite? You can develop your brand from your business vision, your archetype style or just refine your current style into something more cohesive, definable and polished.
Whether you realize it or not your…Continue
Added by Shelene Taylor on November 2, 2010 at 1:00pm — No Comments
One quick way to add to your client database is go around to the businesses surrounding you and introduce yourself and offer a special rate to everyone that works there, or perhaps free aromatherapy with their sessions.
External marketing strategies to introduce your business to your community.…
Added by Shelene Taylor on October 5, 2010 at 7:56am — No Comments
I'm curious…with massage clients, how big a percentage is the physical massage in relation to your massage session, or, to the bigger picture of your massage business?
I can say 100%. Everything I do leads to the end result; a massage that is specific to what the client wants and providing an excellent massage.
I can also say about 10%. As an ‘in-home massage specialist’, I have the time to communicate a…Continue
Added by Diana Moore on June 17, 2010 at 1:28pm — No Comments