All Blog Posts Tagged 'marketing' (36)

Anticipating a wildly successful future? Doing good work and being nice comes…

After my recent post on The Worst Thing I Ever Did For My Massage Business, a fellow therapist asked me to elaborate on how I got my "in" with the large corporation in my town.





For starters, I didn't approach the company itself.  In fact, they already have a massage therapist on contract in their fitness center (offering…

Notice how everyone is doing everything from their phones?  This includes visiting your massage website.  Is your website mobile friendly? 



Here's a video tutorial on how to create a mobile version of your website for FREE.  (There's also a paid version - very reasonably priced - if you prefer some of the extras like click-to-call and ad-free.)  Sure beats hiring a professional for $500+ to create a mobile site for…

Last week I shared 6 Free Marketing Posters for you to use on your website and Facebook page.  While the photos look fine on their own, I've left some space in some of them for you to add your own contact information. 

To do this, you will first need some type of imaging software.  There's a great site where you can download free software: …

This recent blog post from Massage Table Outlet about the value of connections got me thinking how important it is to connect with our clients.  A great way to do this is to show appreciation to them.  After all, if it weren't for our clients, where would we be?





Here's a few simple…

If you're in an area that is saturated with massage therapists, it's important to set yourself apart from your competition.  There's a few simple ways you can do this.

• Offer a unique technique.  
  
  Rather than market it as the modality, present it as a solution to your client's problem.
  
  There are so many different techniques out there - find something that intrigues you that no one else is doing in your area.
• Position…

Have you ever heard of Animoto?   It's a cool little site where you can take video clips and pictures - add text & music - to create a free 30 second video.

It's a great tool to create a commercial about your massage practice to add to your website.  It's fairly simple - after creating an account and logging in, you can choose your pictures from several different sources including your Facebook account.  Add any text you…

You're busy.  I get that. 



You may think you don't have time to do marketing or other things to help your business.  But here's a list of things you can do to help your business - and can each be done in less than 10 minutes. 



Do you have 10 minutes today to work on building your massage business?  Let's get started!

• Send out a postcard to clients you haven't seen in more than 3 months.
• Email this…

Have you noticed that when you search for yourself on Google, your site is pretty high up on the list?  Google customizes our search results when we are signed in to any Google account.  Sites you have visited often will appear higher in the search results. 



It used to be the easiest way to turn off that personal search was to type in &pws=0 at the end of the URL search results.  This turns off the personal search results and will show you…

As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn't cost an arm and a leg.

Then I ask them the dreaded question,

"WHY do you need new clients?"…

I just completed posting another dozen or so new therapists listings to the Myofascial Release and Bodyworker Practitioner Directory. (sidebar: If you have not signed up for this free directory, what are you waiting for?) As I enter information for therapists and practices literally from around the world I am struck with the wide variety of training these therapists possess. I was trained in myofascial release in a sheltered world of thought. I had heard of other trainings but was told that…

These days it's not difficult to find sources for massage therapy (MT) research information. Pop in on FaceBook and many practices have their own page. Several of them post research articles as a way to promote MT and don't mind sharing (like mine).  Maybe we should define what a research article is. A research article has been…

I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam.

I have a good spam filter on all my email accounts, so basically most of those trashy emails advising you on how to enlarge your anatomy, how to collect the $40 million that the dead person in Nigeria has left…

How do you create great testimonials?

1. Ask! When a client tells you, “My legs and…

Yelp’s advertising department will come calling as soon as you garner a handful of reviews.  The ad package they will try to sell you is a long-term contract at 300-1000 dollars per month.  The package will guarantee a certain amount of featured impressions and extra features like a slide show for your business…

Yelp.com is a user-powered social networking review site with an aggressive filter.  Consumers trust Yelp because of the quality and the authenticity of the filtered reviews.  If you have questions about Yelp, they have a great FAQ’s for business owner's list …

(A follow up to my post on how to make an effective flier from my new project sfmassagecoach.com)

Now that you have a flier artfully presenting your massage business to the world, the next step is getting it posted and having it stay up. To assist in this goal I suggest you invest in roll of Scotch mounting

tape, steel your perseverance,…