Design of my website

Hi!

Im currently working on the design of my website for my massage business.

Do you guys think itsmore important to go for the more clinical and professional look? Or is it smarter to go for the more relaxing, inviting and cozy look?

I guess it depends on what the costumer wants.

Please feel fre to have a look at the massage website on this (.se is for Sweden) adress: 

www.kroppsakademien.se