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Gift Certificate sales this year so far... Are they up or down for you over previous years?

Seeing that Massage Envy is advertising their gift certificates on the major networks, I'm wondering if their ads have helped or hurt the GC sales for others.

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mine are WAY down...but due to no fault but my own. My web site was down for about 2 - 3 weeks. :(
Up about 25% - $1600 in 2009, $2000+ in 2010. Started with a special for gift certificates at my open studio on October 31 -- sold 5 packages (3 x 60-minute sessions + 90-minute session free for purchaser) @ $144 per package and then had a client sell certificates at a holiday event at her Curves location. Individual sales also from my studio.
Way up here by about 50% Also have gained some clients from the CURVES gym I am a member of.

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