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Easy Website Search Engine Optimization

Website Search Engine Optimization (SEO) is what helps get your website to the top of the search engines. While there are many parts to getting your website found by the search engines one of the easiest things to start with is the keywords you use in your domain, webpages and metatags of your website.

Think about what people would be looking for if they were looking for you - deep tissue massage austin, massage therapist, denver or whatever type of massage you do and where you do it is really the basic guidelines. Search engines have gotten so good though people can just type in massage and it will search in their area.

When you use those keywords in your domain name it increases your chances of getting found. When you use those words in your homepage and other pages it increases your chances of getting found. If you use them in a particular order it increases your chances of getting found.

If you are doing a website yourself no matter what system you are using there is always some way to create what is called a file name, title, and metatags for descriptions and keywords. (Metatags are things that are on your page but don't show up in the text that the search engines look for and these are the words that usually will show in your listing of your site.)

Start with your main page and your main keyword - massage seattle

The title of your page should be "Massage, Seattle".
The file name on the homepage is always index.html so you can't change that.
The description that is listed for you site should be something like "Massage Seattle - Deep tissue massage in downtown Seattle"
The keywords metatag should look something like this: "massage seattle, seattle deep tissue massage, seattle massage therapist, sports massage seattle"

Just make sure your main keyword is the first word in each of the metatags- (description, keywords) and use it in the Title Heading of your page.

When you go to create your 2nd page which is usually a page about your services/fees or whatever - name the page massage-seattle.html and follow the same as above. You should be able to control the file name of your pages. Using your keywords in the file names also is good for SEO.

If you don't know what metatags are search the help section of whatever system or software you are using.

let me know if you have any questions.


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Comment by Julie Onofrio on October 31, 2009 at 10:53am
Actually Google doesn't go by the metatags as much as the other ones do. Google has a very complex way of ranking sites using about 200 different parameters. The other se go by keywords and google I think looks at other results. It is very complicated to figure out but the basic formula still applies.

Comment by massagenerd on October 31, 2009 at 10:24am
What is really strange is I never used key words or a title on my page of massage pictures for the first two years and it kept coming up #1 on yahoo and google. I've add those things a couple of years ago and it's still #1...the world may never know :)

What I've heard and read about google is that they change their search criteria every now and then.
Comment by Julie Onofrio on October 29, 2009 at 6:20pm
you should contact abmp- it shouldnt be doing that. You should be able to find it when you login to abmp.

Comment by Patty King Boyer on October 29, 2009 at 1:54pm
I have been trying to build my website thru ABMP. I started to play around with it in Jan. And every time I return to finish it comes up forbidden, and I can not locate any of the page I started. Frustrating!
Comment by Laura Allen on October 27, 2009 at 3:05pm
Great advice, Julie, as usual! One of my staff member's husband is a computer whiz and he optimized my site a couple of weeks ago and brought me the google reports from before and after---amazing how much it jumped in the rankings in a very short period of time.

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