Massage Educators

Comment

Comment by Mike Hinkle on February 9, 2010 at 8:39pm

Thanks Jenny!

Comment by Jenny Ray on February 9, 2010 at 8:04pm

here are some tips on free publicity, but it takes more work...if you have a unique course offering then you have a point of human interest. If you are timid about self promotion ask a friend or colleague to make these calls for you...check with the local media (news papers, TV, Radio, Tabloids, Spiritual News, general interest and Tourist Magazines as well as the trade mags and web posts... etc...) and ask if they have an editor/reporter who would like to hear about a great story item...then out line your bio and the "WOW' factor of your course info .... make an appointment to be interviewed...bring your printed promo packet (brochure/business card/web page/tear sheets from other articles etc..). You do not need to promote exclusively to your target market..therapists...all the time,....most massage therapists are looking for CE courses and will eventually find the course they are interested in....try promoting to the client ...describe your delicious modality and encourage the client to request the service with phrases like...'if you therapist does not know this modality have them give me a call about classes'...
and just one more option...most local TV stations look for information on the calendar of events or human interest story..offer a free session to a reporter and ask for a public critique of your modality...they will be melted and enjoy every moment if you have a quality modality to offer...These live interviews are quickly forgotten but a print ad that says 'as seen on TV' can be a boost to your validity...
and of course more is better...the more places your logo and name appear, the more exposure you get, the more free publicity you get...

Comment by Nancy Toner Weinberger on February 9, 2010 at 3:05pm

OK, I removed my previous post about the PERG because had a price in it and therefore it was considered advertising, which is not allowed. So I am not sure where the line is re postings, but PERG is the best advertising for your money. If you plan to offer continuing education courses for massage therapists and bodyworkers in Illinois, Maryland, Washington DC, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Tennessee, or Northern Florida, you can advertise your classes in the PROFESSIONAL EDUCATION & RESOURCE GUIDE. The PERG, as the publication has come to be called, is mailed to all licensed massage therapists in the edition region free of charge. Contact me at weinberger@mindspring.com if you would like more information.

Comment by Nancy Toner Weinberger on February 9, 2010 at 2:58pm

If you are COMTA accredited you can apply for Title IV Funding. Yes, 2 different processes.

Comment by Kristie Hogan on February 9, 2010 at 10:16am

QUESTIONS ABOUT COMTA

Wondering if COMTA accredidation and Title IV funding approval are two different processes?

Comment by Barbara Helynn Heard on February 9, 2010 at 1:26am

I've advertised about 15-20 classes/year for myself and some colleagues in Massage Today for the past 3 years, and got absolutely no response from it. Have any of you had beetter results?

I have gotten several registrations from advertising in the AMTA calendar.

Comment by Ann Catlin on February 8, 2010 at 2:55pm

Another suggestion is Massage Today magazine that publishes an event calendar both in print and on-line. Here is a link to the information: http://www.mpamedia.com/online/calendar.php.
Thanks for the information about the other sources!

Comment by Nancy Toner Weinberger on February 8, 2010 at 1:23pm

Yes, Eeris. The PERG Issue that comes out in July would advertise August through next Feb classes. Ads are due May 14th. CE Providers do quite well with it.

Comment by Eeris Kallil CMT on February 8, 2010 at 12:53pm

Debra- Is the free ABMP listing for all or members only? I will try to look for it. This is the link for the ABMP paid advertising: www.advertising.abmp.com
This is the link for the AMTA look for the tub "add and event" http://www.amtamassage.org/LearnnEarn/event.aspx?mode=3

Comment by Eeris Kallil CMT on February 8, 2010 at 12:14pm

Nancy- so its too late to advertise for a class in June 2010 in the PERG, Right?

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