Marketing and Practice Building

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Comment by Olga Chwascinska on January 24, 2013 at 5:54pm

David - I've been studying sales and marketing for holistic practitioners with the Thrive Academy and am THRILLED with the results their programs provide. They do not exaggerate their offer and the promises they make! Worth every dollar invested. http://www.thrive-academy.com/

Comment by Kathryn Nowotarski on January 12, 2013 at 4:30am

Hello group :)  I just wanted to introduce myself.  My name is Katie Nowotarski.  I am an LMT in Reading, PA and new to this site.  Although I was licensed last January, I was unable to practice as I became pregnant not too long after being licensed and was sick throughout.  Now I have a happy and healthy 2 week old little girl.  I am pursuing doing mobile massage as I cannot afford my own space yet.  Does anyone have any tips regarding this type of practice?  I know there are obviously some safety concerns that accompany travelling to clients' homes, offices, etc.  So I was curious to hear some feedback on this.  Thank you very much.    

Comment by Rachel Sheard, LMT, NCTMB, CIPI on January 9, 2013 at 6:24pm

Oh and Irene Diamond--a CA LMT--of course!

Comment by Rachel Sheard, LMT, NCTMB, CIPI on January 9, 2013 at 6:10pm

I have had the benefit of a lot of free time on my hands early in my career and learned quickly that I needed to market myself well. I haven't paid for any coaching, but take advantage of marketing/coaching specialists' free newsletters, webinars, etc. Names I recommend: Jeanna Gabellini, Robert Middleton, and (though I feel I've outgrown need for her to be in my email inbox anymore, I do follow on Twitter:) Stacy Karacostas. There may have been others along the way, but those are the ones I still stick with. Some are just ... annoying/not very helpful. The launching point for my marketing was reading Guerrilla Marketing in 30 Days by Jay Conrad Levinson. 

Comment by David Burrows on January 8, 2013 at 11:28pm

Have people used professional coaching to build their practice successfully. Who did they use?  who do you recommend?

Comment by Gina Best on October 21, 2011 at 2:33am

Hello
My name is Gina. I am a travel agent and massage therapist.
I am setting up a group trip for licensed massage therapist that are looking to learn the Lomilomi technique in Hawaii this May 2012.
The course is 4 days in Hawaii and is credited NCBTMB. If you want more information, I will send a flyer to those that want it. I have also started a new facebook page to post information, classes and anything else therapist want to share. = fb name informed massage therapist

Gina Best
girlytravel@gmail.com
508-521-9668

Comment by Elizabeth (Cassie) Christensen on August 27, 2011 at 9:44am

I joined the chamber and volunteered chair massage at local community events ($1 per minute if it was a paid event) but mostly just free or for tips.

I have my name on my truck too.

handed out coupons.

am having a great start and getting my name out.

hope this helps

 

Comment by Heather Wakefield on July 20, 2011 at 11:52am

Hi. Just a note...Looking at these photos of you all- I would start with an updated professional photo. Do not under estimate what spending a few dollars on a pro photo and having a quick retouch done can do for your professional image. Some of them are great but the majority could use a new one. As a pro photographer who does celebrities and head shots- I recommend having a new head shot done every 3 years. Keep it on your biz card so people know who you are- The shot should be simple, clean and just your head and shoulders in a  good lighting environment with a decent camera. Does not need to be a studio shot- natural light is beautiful if thats more your style- but should be professionally done to show you in your best light. Then use the  'new age' or whatever visual you have be secondary or on the back- if it really identifies you- otherwise leave it for decor in your office waiting room. Also developing a unique logo can be crucial to people remembering you.

Comment by Las Vegas Massage In Summerlin on July 20, 2011 at 8:42am

I've written a new blog post on attracting clients and getting them to re-book with us.  As I'm in the midst of re-creating my massage business, what I list here is what I'm currently doing.  It's a bit long, so I'll just link to my massage website.

 

Attracting Massage Clients

 

Kris

 

Comment by Michael Wolfes, CLMT, CRP on April 14, 2011 at 12:23am

If you live/work close to the Massage school you graduated from, I would check with them to see if you could rent one from their inventory.

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