Massage Marketing Tips for Outcall Therapists

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As a massage therapist, how do you differentiate yourself from other therapists?  As an outcall therapist I'm always looking for new ways to set myself apart.

Here's an example of what it is I do. 

Click this link:  How Day Spa's Stress You Out!

Please note that I've nothing against Day Spa's or working in any massage establishment.  Again, what I'm looking to do is set myself apart. 

This also follows along the lines of:  Mentioning a problem, agitate the problem, then provide the solution. 

A couple things I do in this worth mentioning:

• I relate to busy people. 
• I commiserate with them a bit.  Let them know that 'I understand.' 
• Solutions are provided to the problem at hand.  
• I give them specific reasons to choose my massage practice.
• I use 'free' but only to lead them to re-schedule with me
• I use massage gift certificates
• A referral system is used that benefits everyone involved.
• Up-selling to a more expensive massage package or 'couples massage' is in there.
• Discounts are used drawing them to re-schedule.
• Testimonials (with contact info) are used to boost credibility.
• FREE reports and information is used to value-add.
• Benefits of massage therapy are used.
• I put emphasis on contacting me immediately as well as list my contact info several times telling them exactly what to do.
• I emphasize that they need to act quickly.  (Similiar to an experation date.)
• I guarantee my work, once again adding credibility and making them feel more at ease to give me a call.

So now the question is, what are YOU doing to break away from the pack?  What makes your business special and do prospective massage clients know about what makes your business unique?

Kris