All Blog Posts Tagged 'retention' (8)

This recent blog post from Massage Table Outlet about the value of connections got me thinking how important it is to connect with our clients.  A great way to do this is to show appreciation to them.  After all, if it weren't for our clients, where would we be?





Here's a few simple…

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If you're in an area that is saturated with massage therapists, it's important to set yourself apart from your competition.  There's a few simple ways you can do this.

• Offer a unique technique.  
  
  Rather than market it as the modality, present it as a solution to your client's problem.
  
  There are so many different techniques out there - find something that intrigues you that no one else is doing in your area.
• Position…

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You're busy.  I get that. 



You may think you don't have time to do marketing or other things to help your business.  But here's a list of things you can do to help your business - and can each be done in less than 10 minutes. 



Do you have 10 minutes today to work on building your massage business?  Let's get started!

• Send out a postcard to clients you haven't seen in more than 3 months.
• Email this…

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Don't you just hate it when your schedule is full of clients and you're in demand?



Here's a quick tutorial on how to thin out your schedule so those pesky clients will leave you alone.

1. When a client asks for deep tissue. give them reiki.  Or, when they ask for a relaxing Swedish massage, try for "death by effleurage".
2. Keep your massage room at a refreshing 64 degrees.  (this will feel especially great on bare skin with…

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There are some great massage therapists in my town (other than the ones who work with me), and this isn’t directed at them. But in every town, and mine is no exception, there are massage therapists who are thriving, and massage therapists who are barely surviving…many of whom eventually give up and go back to doing whatever they used to do, or find some other way to make a living.

Sometimes, a business just doesn’t make it in spite of your best efforts.  Setbacks happen that are…

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Lots of massage therapists I know talk about the need for getting new clients into their business. They feel that they just aren't seeing enough new faces in their doors or bodies on their tables. Perhaps the advertising and marketing vehicles they are using to attract new business aren't very effective. Or maybe the business' current clients aren't sending enough referrals their way. But while both of these situations are quite likely and deserve some exploration, I think it is really vital to… Continue