Website Search Engine Optimization (SEO) is what helps get your website to the top of the search engines. While there are many parts to getting your website found by the search engines one of the easiest things to start with is the keywords you use in your domain, webpages and metatags of your website.
Think about what people would be looking for if they were looking for you - deep tissue massage austin, massage therapist, denver or whatever type of massage you do and where you do it is really the basic guidelines. Search engines have gotten so good though people can just type in massage and it will search in their area.
When you use those keywords in your domain name it increases your chances of getting found. When you use those words in your homepage and other pages it increases your chances of getting found. If you use them in a particular order it increases your chances of getting found.
If you are doing a website yourself no matter what system you are using there is always some way to create what is called a file name, title, and metatags for descriptions and keywords. (Metatags are things that are on your page but don't show up in the text that the search engines look for and these are the words that usually will show in your listing of your site.)
Start with your main page and your main keyword - massage seattle
The title of your page should be "Massage, Seattle".
The file name on the homepage is always index.html so you can't change that.
The description that is listed for you site should be something like "Massage Seattle - Deep tissue massage in downtown Seattle"
The keywords metatag should look something like this: "massage seattle, seattle deep tissue massage, seattle massage therapist, sports massage seattle"
Just make sure your main keyword is the first word in each of the metatags- (description, keywords) and use it in the Title Heading of your page.
When you go to create your 2nd page which is usually a page about your services/fees or whatever - name the page massage-seattle.html and follow the same as above. You should be able to control the file name of your pages. Using your keywords in the file names also is good for SEO.
If you don't know what metatags are search the help section of whatever system or software you are using.
let me know if you have any questions.